Volume-II, Issue-II, November 2025
Novel Insights A Peer-Reviewed Quarterly Multidisciplinary Research Journal |
Volume-II, Issue-II, November 2025 |
Attitudes of People Engaged in Dairy Practices in Rajganj Block of Jalpaiguri District, West Bengal Suity Ghosh, Research Scholar, Department of Geography and Applied Geography, University of North Bengal, Siliguri, West Bengal, India Prof. (Dr.) Ranjan Roy, Professor, Department of Geography and Applied Geography, University of North Bengal, Siliguri, West Bengal, India Email: ghoshsweety.slg@gmail.com |
Received: 05.09.2025 | Accepted: 23.09.2025 | Published Online: 30.11.2025 |
Page No: 163-171 | DOI: 10.69655/novelinsights.vol.2.issue.02W.051 | |
Abstract | ||
Dairy is one of the crucial parts of the Indian economy, besides agriculture. In this aspect, India ranks 1st in terms of milk production. More precisely, it has an immense potential for uplifting the socio-economic status of associated people. The study in the Rajganj block of Jalpaiguri district aims to understand the attitudes of people involved in dairy practices. Here, 120 respondents were considered through purposive random sampling due to the unavailability of a full sampling frame. The Multiple Correspondence Analysis (MCA) technique has been applied to unfold underlying patterns, which indicate two separate attitudes of the respondents. Dimension 1, which is 16.7% reflects a contrast between modern and traditional perceptions of the respondents, and dimension 2 reflects 15.2% of the contrast between benefit believers and benefit skeptics. This suggests the alarming need for various awareness programmes, scientific education regarding modern dairy practices among the persons involved in dairy practices in the study area. Further Chi-square test of independence was also performed to test the association between two variables, viz., crossbreeds are better and their vaccination is compulsory. The p-value of the Chi-Square test is 0.048 (<0.05), which shows that there is an association between these two variables. Finally, Structural Equation Modelling (SEM) has been done which shows scientific dairy practice may leads to improved profitability and attaining more stability. Keywords: Dairy practice, Respondents' attitude, Multiple Correspondence Analysis (MCA), Adoption behavior | ||