Volume-II, Special Issue, March 2026
Novel Insights A Peer-Reviewed Quarterly Multidisciplinary Research Journal |
Volume-II, Special Issue, March 2026 |
Women Entrepreneurs in Green Businesses: Breaking Barriers in Sustainability Dr. Kirtika Uzir, Assistant Professor, Department of Management, Assam Don Bosco University, Guwahati, India Dr. Rinku Mani Roy, Assistant Professor, Department of Management, Assam Don Bosco University, Guwahati, India Email: royrinku.1993@gmail.com |
Received: 28.02.2026 | Accepted: 16.03.2026 | Published Online: 31.03.2026 |
Page No: 09-17 | DOI: 10.69655/novelinsights.vol.2.issue.specialW.84 | |
Abstract | ||
Today’s women leaders are performing tremendously in the business world. Even with their tremendously performance their valuable offering in the field of green business is highly unrecognised. An attempt has been made to explore the contribution of female handle and empowering business concerning mainly ecological and social context. Their strategy and problems have also been pointed in the study. The objective of this study to examine case studies of successful women entrepreneurs in green enterprises also examine how they deal with major problems such as lack of finance, limited access to markets and social discrimination. This research has adopted qualitative exploratory approach, where cases of two Indian social ventures (Eco Femme and Phool). Co has been selected. Eco Femme an women manage enterprise situated in Tamil Nadu producing washable cloth pads made with GOTS certified organic cotton. Its main objective is to promotes better menstrual health in an eco-positive and comfortable way while developing a favourable lifestyle and livelihood for underprivileged women. Based in Uttar Pradesh, India, Phool.co is a pioneering startup that turns tons of discarded temple flowers once destined to pollute the Ganges into eco-friendly incense and "Fleather," a sustainable, vegan leather alternative. The study is purely based on secondary data. Mainly organization websites, social enterprise reports, media interviews, academic literature and impact evaluations has been used to collect required information. To interpret the data, this paper used thematic analysis centred on three main objectives: (a) entrepreneurial experience and sustainable business model, (b) challenges encountered and strategies utilised and (c) impacts and learning for potential female entrepreneurs in the future. The study reports that Eco Femme and Phool.co have succeeded in providing green alternatives to popular products. Furthermore, they have changed the dialogue regarding women and our role in the sustainability conversation. By venturing into the overlooked sectors of menstrual hygiene and floral waste, Kishore and Ankit transformed stigmatized industries into leading examples of sustainable entrepreneurship. In spite of many challenges these entrepreneurs have learned to overcome the challenges through a variety of mean including cross-subsidies, provider engagement, digital marketing, skill building and community-based mobilization. As per the research a more holistic strategy is required to improve women empowerment within the green business environment. Financial aids for women-led innovation, vocational training in environment sectors; developing market linkages, support for sustainability certificates, and encouraging community based decentralized green enterprises is much needed. Also, to get more women leading in sustainability, we need to focus on education, storytelling, digital technology, and supportive policies. At the end , this research highlights that women empowerment in green entrepreneurship is not only a gender equity imperative; it is also a strategic route towards environmental and social sustainability. Keywords: Women Entrepreneurs, Green Business, Sustainable Development, Economic Empowerment | ||